Market research studies identified the space in Berlin was crowded with agencies offering similar services.
This new visual identity was developed to portray altitude as a leader in creative marketing, with a flexible visual system built upon topographical maps of the largest mountains in Peru, the home country of the founder. These striking lines create a uniform but flexible language that can be employed across digital and offline touch points, elevating altitude above the competition through its striking visual narrative and top-tier services.
While working as Creative Director at altitude, I oversaw the full creative direction and communication strategy of the agency.
