Prevent Group is a global company operating in multiple key sectors, yet its website was not generating leads. Through an extensive audit of the competitor landscape and interviews with key stakeholders and department heads, I uncovered that fundamentally there was an unclear narrative on the positioning of Prevent Group in the market due to the websites communication structure.
I focused on a user-centered approach to the communication, developing a new strategy: “Partner In Progress”. This strategy moved away from presenting Prevent Group as a sum of its parts: using the website as a snapshot of its portfolio, to instead focusing on moving the users through a narrative based experience, transforming the website into a lead generation vehicle.
I lead the full end-to-end UX process, from stakeholder interviews, internal surveys, user flows, wire-framing and prototyping and UI design. I was also the lead Webflow developer on the project, creating a suite of unique user interactions and responsive principles within a scalable design language.
This project is still on-going, with a role out of the remaining pages planned for late 2024. I currently undertaking a quantitative survey (Hotjar) to assess the impact and continue to optimise the re-deign.
