Aurin Investment group, a private equity house based in Frankfurt, Germany, were struggling to gain leads through their website due to non-direct communication and lack of clear, actionable solutions for their prospective clients to understand.
I lead the re-design of the website which focused on clear and concise information architecture as its core design language principle. The goal was to transform the website into a seamless content experience, providing the necessary information for it's users to feel informed, with a clear path to communication with Aurin.
Design Leadership, stakeholder management, user experience design, information architecture strategy, wire-framing & prototyping, UI design, webflow development.
