Greenwashing is widespread in fashion, with brands from H&M to Balenciaga claiming sustainability, yet often misleading consumers. MSF needed an engaging platform to lead an honest narrative amidst the misinformation.
My solution was to adopt radical honesty in MSF’s communication, ensuring transparency to build trust with their community. The UX and UI strategy centered on narrative design, using bold typography and layouts to create visually compelling editorial content and engaging interactions.
Research: Competitive analysis, stakeholder interviews, user personas, user flows, and brand strategy.
UX/UI: Information architecture, prototyping, UX/UI design, interaction design, Webflow development, GSAP animations, and 3D modeling.
