I've been working in the creative industry for over 10 years, holding various design related positions in-house as well as agency side. This long creative journey has given me invaluable experience & insight, working with large international firms in solving complex creative communication problems, to supporting businesses in creating and implementing multi-leveled creative strategies and digital brand transformations.

My design practice focuses on leveraging my expertise in Art Direction to create beautiful, intuitive and scalable digital product experiences, based on a foundation of empathic and holistic problem solving frameworks.