Project
Prevent Group
Prevent Group is a global company operating in multiple key sectors, yet its website was not generating leads. Through an extensive audit of the competitor landscape and interviews with key stakeholders and department heads, I uncovered that fundamentally there was an unclear narrative on the positioning of Prevent Group in the market due to the websites communication structure.
I focused on a user-centered approach to the communication, developing a new strategy: “Partner In Progress”. This strategy moved away from presenting Prevent Group as a sum of its parts: using the website as a snapshot of its portfolio, to instead focusing on moving the users through a narrative based experience, transforming the website into a lead generation vehicle.
With a focus on content optimization and lead funnels, my strategic improvements to the Prevent Group website resulted in a 55% increase in lead generation within the first three months, strengthening their market position and driving tangible business growth directly through their own platform.
