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Prevent Group
Prevent Group
2025
Challenge

Prevent Group is a global company operating in multiple key sectors, yet its website was not generating leads. Through an extensive audit of the competitor landscape and interviews with key stakeholders and department heads, I uncovered that fundamentally there was an unclear narrative on the positioning of Prevent Group in the market due to the websites communication structure.

A Unified Digital Healthcare Experience

The ASA Group, a subsidiary of Prevent Group, wanted to create a unified digital user experience that integrated their personal healthcare and financial services into a holistic approach to health & wealth management management. As the sole designer, I led the entire 0>1  process from research & validation to design & delivery, overcoming many infrastructure and organizational challenges.

The result: a pivoted digital healthcare product improving the patient experience while laying the foundation for future financial integration

My Role

  • Led the full end-to-end product cycle
  • Developed and validated a unique product vision that positions the product at the cutting edge of innovation in the region
  • Managed collaboration between stakeholders, medical teams, external technical consultants and development teams
  • Delivered an innovative digital first mobile patient experience

The Challenge

ASA Group's services operated in silos. The lack of collaborative infrastructure, in-house product teams, and reliance on physical interactions created inefficiencies and high staffing costs across the group. The goal was to streamline access to group services and create more integration for the end-users for future unification of services.

Research & Insights

  • Market Audit: No direct competitors combining health and wealth management
  • Stakeholder Interviews: Identified internal barriers—sales-driven decisions, no dedicated product teams, outdated infrastructure
  • User Discovery: Patients struggled with manual appointment booking and insurance claims, indicating a clear opportunity for digitization
Pivoting to a digital healthcare first approach
Originally, ASA envisioned a fully integrated health and wealth platform, but research exposed critical roadblocks: outdated backend systems, siloed data, and a lack of digital infrastructure to support a multi-service product. A fully unified solution was simply not feasible without significant investment in backend infrastructure. To move forward strategically, I proposed a pivot to a healthcare-first approach, solving the most pressing user pain points of communication frustrations while laying a scalable foundation for future financial integration.

Strategy validation

A patient survey with over 500 respondents validated this approach:
  • 72% of patients prioritized digital appointment booking as the most valuable feature
  • 45% expressed interest in a health tracking tool to monitor their well-being
  • Preventative health programs were widely supported, especially among patients managing chronic conditions
These insights reinforced that a healthcare-first strategy would provide immediate impact while setting the groundwork for a broader financial integration in the future.

Initial Design & Feedback

The first iteration aimed for simplicity, but it did not provide enough control for users:
  • Patients could book appointments but had limited options to filter by doctor, department, or time
  • The interface focused on quick booking but lacked flexibility for different user needs
  • Feedback revealed that patients preferred more personalization and control in the process

Refined Design & Improvements

Based on feedback during studies conducted with patient experience teams, the second iteration introduced more control and flexibility:
  • Search and Filtering: Users could select doctors, departments, and appointment times
  • Step-by-Step Booking: Improved navigation made it easier for users to follow the process
  • Quick-Edit Features: Bottom-sheet UI allowed users to modify details without starting over

Projected Impact

The project is still in development, however the patient experience is projected too:
  • 50% reduction in customer service workload within three months
  • Cost savings in staffing while improving patient experience
  • Faster, more efficient healthcare access, positioning ASA as a regional leader
Final thoughts
The projected success of ASA Health was driven by a research-first approach that enabled strategic pivots based on real user needs. By leveraging prototypes, I was able to effectively communicate the vision, ensuring alignment across the various stakeholders on the project. A focus on scalability allowed for the seamless integration of future financial services without disrupting the healthcare experience.

This product is set to transform regional healthcare by improving accessibility and efficiency while paving the way for financial service integration.
Solution

I focused on a user-centered approach to the communication, developing a new strategy: “Partner In Progress”. This strategy moved away from presenting Prevent Group as a sum of its parts: using the website as a snapshot of its portfolio, to instead focusing on moving the users through a narrative based experience, transforming the website into a lead generation vehicle.

Impact

With a focus on content optimization and lead funnels, my strategic improvements to the Prevent Group website resulted in a 55% increase in lead generation within the first three months, strengthening their market position and driving tangible business growth directly through their own platform.

Curious to learn more?
If you'd like to read about the full UX case study, follow the link to my medium below.
Medium
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