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ASA Healthcare
ASA Healthcare
2025
A new digital patient experience for a regional healthcare leader

Health management in the regional Bosnian market has traditionally been a slow, manual, and fragmented process. Patients rely on phone calls to manage all areas of their healthcare, with staffing costs for the patient experience teams at ASA Hospital, one of Europe's newest and most advanced medical facilities, increasing as the hospital expands its offering.

A tailored solution

I partnered with ASA’s digital project team to design and implement a digital-first patient experience. By integrating with the existing digital infrastructure, I developed a health management platform that optimized booking operations to significantly reduce staffing costs, while enhancing patient engagement through health tracking features and individualized preventative healthcare programs.

This project is still in development.

Curious to learn more?
If you'd like to read about the full UX case study, follow the link to my medium below.
Medium
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